Time for mom

How to advertise toys, clothing, footwear for children?


Theoretically, before a toy hits the market, it should be carefully checked for safety and usability. In practice, however, every year the Trade Inspection checks the products that are to reach our children's hands and detects threats. In this way, irregularities are recognized in every third toy, clothing, footwear. Some of them can even threaten the health of the child.

How to buy good toys for the child?

Not only weak, poorly constructed toys, but also those from the "top shelf", carefully selected, thought out, from a proven manufacturer break down. Therefore, it is not said that by choosing a good product, we will avoid a situation when we have to advertise it. For sure, however, the risk will be much smaller then.

It is worth paying attention to whether the toy has:
1. Company / manufacturer name.
2. CE mark - meaning that the toy complies with the safety requirements.
3. Information on age designations (such markings should appear on the packaging - check whether they are uniform and consistent - there are different information in different places on the packaging).
4. Sharp edges, poorly attached elementsthat may fall off and be swallowed by a small child.
5. Well secured battery access.

Read more about toy markings.

How to advertise toys?

If the toy broke, we can complain about it: to the manufacturer and the seller (the right to complain to the manufacturer and seller is not excluded.) Before submitting a complaint, it is worth specifying whether we cite:

  • on manufacturer's warranty (the possibility of repairs at a direct manufacturer's service center, no indirect contact with the seller),
  • for a guarantee through the seller - usually this route is longer than the direct complaint from the producer, because the seller is only an intermediary, he accepts the product and transfers it to the manufacturer)
  • guarantee (for business operations, law enshrined in the Civil Code) - warranty is made in the complaints and returns department of the seller on the basis of the provisions stating that the seller is responsible for defective goods. In contrast to the warranty, this liability covers, in addition to physical defects, legal defects of the purchased item. The provision states that the seller is liable to the buyer if the item sold has a defect that reduces its value or usability. The buyer has the right to withdraw from the contract, request a price reduction, remove defects. The buyer only has one month to notify the seller of a defect. Otherwise, the buyer loses his warranty rights (Article 563 § 1 of the Civil Code).
  • or non-compliance of the goods with the contract - applies to product defects, lack of properties, product features described in the instructions, no relation to the design, sample of the product Non-conformity of the goods with the contract must exist at the time of purchase. What happens to the goods later is not up to the seller.

We have a complaint a year or two (usually - the law does not regulate what the warranty period should be, therefore the manufacturer can freely set the warranty period). We do not need a receipt or invoice, but proof of purchase (e.g. printout from the transaction history on the bank account) will be useful. It is worth remembering that if a defect is found, we must file a complaint within two months at the latest. Exceeding this deadline will result in the loss of rights and the seller will not be responsible for the goods. It is also good practice to submit a complaint in writing to show the seller if you are in doubt (one copy for each party).

We provide a short explanation of the complaint in writing to the advertised product

  • in what condition is the product,
  • when it broke (remember about 2 months)
  • what we demand - repairs (in practice when you first advertise the product, just ask for repair), replacement for a new one (if the product has been repaired several times and still breaks down) or money back (this is the final solution that the manufacturer usually agrees to after exhausting two previous options).

It is worth knowing that having the original packaging for the product is not necessary. If the seller requests it, it is worth noting that this is the so-called prohibited clause and its application involves a fine.

How the store / manufacturer approaches the complaint of its products testifies to it. Therefore, many companies focus on customer satisfaction and do not cause problems with the advertised equipment, replacing the product with a new one or giving money.

Have you ever advertised toys or clothing for children? Did you have a problem with that?